thriftymommastips: Part 1: Business Blogging:Five Ways to Find ...

I have taken on a new client recently and am helping her to explore and build her business blog. The client has a blog already and has taken certain steps to identify how to improve business on line, but there are still areas in need of improvement. For instance the blog is sort of an add on to the main entry point - web site - portion of her business. It is not as seamless as it should be and it isn't sharing well to social media right now. (Twitter, Facebook, Pinterest). Blogging is not an add on to a business, but an integral part of connecting with customers in a digital age. So as I share with her some tips on how to change that blog and make it connect with customers, I am going to share a new series here with you.

?The Business of Blogging will periodically give you some insights into how to build your business with blogging.

The Business of Blogging

Five Ways to Find Your Voice

1. How do you talk?

A client said to me the other day: I am worried that I blog the way I talk. I asked her why she was worried about that and the answer was: "Well I talk in run on sentences and am worried it sounds strange in a blog post." Now I didn't agree 100 % with her assessment that she was blogging the way she talks, but I believe that's actually one of the best places to start. Blogging for business or for personal reasons: whatever your motivation, your style should almost always be reflective of voice. Tape yourself speaking some time, then play it back and compare to a written paragraph of what you are trying to pass off as a blog post. Is there a giant difference? If there is, then I suggest starting over with your blog post. Of course you don't write a post with umm and ahh and run on sentences, but you should almost always be writing with an ear to how it sounds.?

Read what you have written out loud and eliminate the words you trip over.

Remove all the thats.

Make it sound conversational, unless you are tech writing for a very technical publication/blog.?

Conversational reads best.

Jargon should not be left unexplained, better yet don't use jargon at all.

2. Who is Your Audience?

Assess who you are writing for and then speak to them every time you are writing. Crucial to developing your voice. You have to know your reader before you can succeed at blogging. The reader helps you determine tone. Pretend they are in the room with you and address them as you write. Your voice should be reflective of who you are when you are speaking to that reader.

3. What are you reading?

Are you reading? Are you a reader? You can't begin to be a good writer unless you are reading constantly. What are you reading? If you want to blog well, then you need to read blogs. Oh you can keep reading books too, but you better get started with some great blogs and keep reading regularly. I see daily some of the best writing, period happening on blogs. So pick some and read them daily and learn from them. Don't copy, but at the same time absorb and analyze what works for them. And leave a comment also after you read. Bloggers appreciate that and it helps you to build a connection and a relationship with another writer who may, in time, be a resource for you.

4. Blogs Aren't Second Best.

My recent client is still treating the blog art form as a second best vehicle for writing. It's not. It is the biggest opportunity out there for your business to connect with readers. It is also the location of some of the best writing on the Internet. It is an opportunity to be you and let your personality, plus style, plus business all build your brand. Don't treat your blog as a dumping ground or a draft notepad. It is a permanent legacy, a testimony for your business and a footprint leading back to your business. It's your digital welcome mat.?

5. Practice.

Writing improves with two things: reading and practice. Practice, practice, practice. Experiment a bit if you want, but remember that your blog is a place where you represent your business as a brand. Find your niche and become the expert in your area. Combine style, voice, branding and expertise to grow your business and maintain an instant connection with your clients. Read your posts out loud before publishing. Read them out loud as you are writing.?

and?

and most of all this one right here.

Spectrum Psychological

These are not ads and this is not sponsored. These are my favourite examples of how to do business blogging well. Stay tuned next week for more in the Business Blogging Series.

Source: http://www.thriftymommastips.com/2013/06/part-1-business-bloggingfive-ways-to.html

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Bill O'Reilly brings history to page, screen

This June 15, 2013 photo released by National Geographic Channel shows Fox News commentator and author Bill O'Reilly, left, and actor Rob Lowe on the set of National Geographic Channel's "Killing Kennedy," in Richmond, Va. O'Reilly, whose book "Killing Jesus: A History" is being published Sept. 24, has already inked a deal with National Geographic Channel for the movie version. And he's got three similar books in the works. While he declined to divulge the topics, the upcoming projects will make ?very, very dramatic history come alive on the page and then in the movies,? O'Reilly said in an interview on the set of "Killing Kennedy,? the film adaptation of his book about President John F. Kennedy's 1963 assassination. (AP Photo/ National Geographic Channel, Kent Eanes)

This June 15, 2013 photo released by National Geographic Channel shows Fox News commentator and author Bill O'Reilly, left, and actor Rob Lowe on the set of National Geographic Channel's "Killing Kennedy," in Richmond, Va. O'Reilly, whose book "Killing Jesus: A History" is being published Sept. 24, has already inked a deal with National Geographic Channel for the movie version. And he's got three similar books in the works. While he declined to divulge the topics, the upcoming projects will make ?very, very dramatic history come alive on the page and then in the movies,? O'Reilly said in an interview on the set of "Killing Kennedy,? the film adaptation of his book about President John F. Kennedy's 1963 assassination. (AP Photo/ National Geographic Channel, Kent Eanes)

This Oct. 13, 2012 file photo shows Fox News commentator and author Bill O'Reilly at the Comedy Central "Night Of Too Many Stars: America Comes Together For Autism Programs" at the Beacon Theatre in New York. O'Reilly, whose book "Killing Jesus: A History" is being published Sept. 24, has already inked a deal with National Geographic Channel for the movie version. And he's got three similar books in the works. While he declined to divulge the topics, the upcoming projects will make ?very, very dramatic history come alive on the page and then in the movies,? O'Reilly said in an interview on the set of "Killing Kennedy,? the film adaptation of his book about President John F. Kennedy's 1963 assassination. (Photo by Frank Micelotta/Invsion/AP, file)

RICHMOND, Va. (AP) ? Fox News host Bill O'Reilly is taking his book-turned-movie franchise and running with it.

O'Reilly already has inked a deal with National Geographic Channel for the movie version of his book "Killing Jesus: A History" being published Sept. 24. And he's got three similar books in the works.

While he declined to divulge the topics, the upcoming projects will make "very, very dramatic history come alive on the page and then in the movies," O'Reilly said in an interview with The Associated Press on the Richmond set of "Killing Kennedy," the film adaptation of his book about President John F. Kennedy's 1963 assassination. The film featuring Rob Lowe as the former president and Ginnifer Goodwin as the first lady is expected to air around the 50th anniversary of the shooting later this year.

"We consider ourselves historical investigators," O'Reilly said of himself and researcher Martin Dugard. "We go and try to find new stuff and try to bring you a really vivid picture of who these people really were. ... I don't have an agenda at all, I mean I just want to know the facts."

In the beginning O'Reilly said the books were a "hard sell" to publishers, "but I said we're going to bring a different sensibility to it. And boom." The books have sold millions of copies.

The former history teacher also has published children's versions of his books because he was bothered that kids are "just not paying attention and not caring about history anymore."

"You have to force the urchins to look at their country and understand they're in America and here's what happened, and we're trying to make it fun for them to do it," O'Reilly said.

The film versions of his books have allowed O'Reilly to take on a behind-the-camera role, executive producing the movies. But he insists he's not a meddler.

"I'm a creative guy and I don't like meddling in my writing or my broadcasting," O'Reilly said. "They run stuff by me but I'm a 90-percenter ... they know what they're doing. It's a successful machine, so why do I want to muck it up? ... They can take a little bit of a creative liberty to move the narrative, but they can't change the facts. And it's as simple as that."

As far as his nightly TV program, the 63-year-old O'Reilly said he'll continue to do it "as long as it's worthwhile."

O'Reilly touted his program's ability to help raise money for charitable organizations as the one of the major motivations to stay on the air.

"I'm in it for that more than the self-aggrandizement at this point," he said. "I've proven what I had to prove. I still enjoy doing my job but it's a lot of work for an old guy."

___

Michael Felberbaum can be reached at http://www.twitter.com/MLFelberbaum .

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2013-06-18-US-People-Bill-O'Reilly/id-da9582715b954ef0810f03f072c81564

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Chicago's next US attorney faces urgent dilemma

CHICAGO (AP) ? Chicago's next U.S. attorney faces a dilemma sprung from the twin evils bedeviling America's third-largest city.

Should he zero in on Illinois' deep pool of political corruption with the resolve of his predecessor, who sent two governors to prison? Or should he devote even more resources to the gang- and drug-related violence that has claimed hundreds of lives, including in neighborhoods near President Barack Obama's own house?

The urgency of the question was highlighted by a weekend of violence that left seven people dead and more than three dozen wounded. But it's unclear what, if anything, U.S. attorneys can do to stem the bloodshed that has not already been tried.

The same question has arisen in other big cities, including New York and Los Angeles.

"Some think federal prosecutors can ride in on a white horse and end street crime. They can't," said Laurie Levenson, a former assistant U.S. attorney in Los Angeles. "The question is ? how do you coordinate efforts of local and federal authorities? There's a role for both."

Other federal prosecutors have used the power of their office to attack urban crime. Rudy Giuliani became New York City mayor after first gaining prominence in the 1980s as a crime-busting U.S. attorney in Manhattan. And New Jersey Gov. Chris Christie built his political career on his reputation as a U.S. attorney who convicted public officials.

The pressure on Zachary Fardon has been especially intense.

After the White House recently named him to replace Patrick Fitzgerald, Democratic Sen. Dick Durbin ? the Senate's second-most powerful member ? and Republican Sen. Mark Kirk called on Fardon to target guns, gangs and drugs. Chicago Mayor Rahm Emanuel has also urged Fardon to make city violence a top priority.

The city's murder tally topped 500 in 2012, the first time since 2008 it hit that mark. Though the murder rate has declined in 2013, the killing early this year of 15-year-old honor student Hadiya Pendleton a mile from Obama's home put the issue back in the national news.

Kirk called on Fardon to use racketeering statutes to jail what he said were up to 18,000 Gangster Disciple members in the Chicago area, saying it would be "payback" for Pendleton's killing. Rep. Bobby Rush, a Chicago Democrat, dismissed the notion as a simplistic "white boy" solution to a complex problem.

But it's not as if the federal prosecutors didn't pursue violent crime during Fitzgerald's 11-year tenure.

Already, a third of the roughly 130 criminal prosecutors at the Chicago office are assigned to its gangs-and-drugs division, according to figures from office spokesman Randall Samborn. There are around 10 prosecutors in the public corruption and organized-crime division, though prosecutors often work together across divisions.

Despite the splash they make in the news, political corruption cases are relatively rare. Even at the height of the investigation surrounding disgraced former Gov. Rod Blagojevich, there were never more than a half a dozen politicians indicted a year.

Drug cases account for around a third of total prosecutions, according to data from the Administrative Office of the U.S. Courts for the year ending in September 2012. That number is mirrored in Chicago, Los Angeles and New York.

Federal prosecutors in Chicago have already used racketeering statutes to go after street gangs. Fitzgerald used them to send Latin Kings leader Augustin Zambrano to prison for 60 years last year. Nearly 30 gang members were convicted in the same investigation.

But drawing on federal drug or gun laws to go after gang members is more common because those laws can carry stiffer sentences and are often less labor-intensive than racketeering, or RICO, laws.

"RICO is often designed for the big hit, to take out the leadership of a gang and to send a larger message," Levenson said. "But RICO cases take a huge amount of resources and are far more complicated."

Observers have noted that Fitzgerald's success taking down heads of big street gangs had the unintended consequence of splintering gangs into dozens of factions, leading to fighting that has fueled some of the recent killing.

No matter what federal prosecutors do, city police and state prosecutors remain on the front lines of battle to reduce violence.

Just last week, local authorities took advantage of a new state racketeering law to arrest dozens of reputed leaders of the Black Souls street gang who allegedly engaged in beatings, kidnappings and killings to maintain their multimillion dollar narcotics operation. It's one of the first prosecutions using the new legal tool.

Fardon himself has been mum in public since his nomination last month. He has declined media interviews while awaiting a Senate confirmation vote, which hasn't been scheduled but should happen within a few months.

Tackling violent crime isn't what Fardon is best known for, at least up to now.

As an assistant U.S. attorney, he was a member of Fitzgerald's trial team that convicted former Republican Gov. George Ryan of corruption. And as a private defense attorney in Chicago in recent years, he focused in part on white-collar crime.

Fardon will also be under pressure not to scale back on the commitment to fighting corruption.

"The U.S. attorney's office, for all practical purposes, has been the sole check on corruption in Illinois," said Dick Simpson, a political scientist at the University of Illinois at Chicago. "And there is no indication corruption is on the decline."

But it could be difficult to shift more resources into violent crime without adjusting other obligations. That's especially true because congressional budget constraints have frozen staff at current levels. As a result, the annual office budget of around $35 million is unlikely to increase anytime soon.

The federal prosecutor's office in Chicago is one of the nation's busiest, with a staff already stretched thin handling more than 1,500 pending cases a year, according to the prosecutor's office.

And any hope of a dramatic reduction in violent crime would require the office to assign more prosecutors to smaller drug and gun cases.

"In a perfect world, you would grow the size of the office and hire more prosecutors and assign more to violent crimes units," said Julian Solotorovsky, a former assistant attorney in Chicago. "But the Department of Justice isn't in the hiring mood right now. ... That will complicate things for Fardon."

___

Follow Michael Tarm at www.twitter.com/mtarm

Source: http://news.yahoo.com/chicagos-next-us-attorney-faces-urgent-dilemma-203453003.html

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Bioenergy potential unearthed in leaf-cutter ant communities

June 14, 2013 ? As spring warms up Wisconsin, humans aren't the only ones tending their gardens.

At the University of Wisconsin-Madison Department of Bacteriology, colonies of leaf-cutter ants cultivate thriving communities of fungi and bacteria using freshly cut plant material.

While these fungus gardens are a source of food and shelter for the ants, for researchers, they are potential models for better biofuel production.

"We are interested in the whole fungus garden community, because a lot of plant biomass goes in and is converted to energy for the ants," says Frank Aylward, a bacteriology graduate student and researcher with the Great Lakes Bioenergy Research Center.

Aylward is the lead author of a study identifying new fungal enzymes that could help break down cellulosic -- or non-food -- biomass for processing to fuel. His work appears on the cover of the June 15 issue of the journal Applied and Environmental Microbiology.

"All the enzymes that we found are similar to known enzymes, but they are completely new; no one had identified or characterized them until now, " Aylward says.

Building on Aylward's previous study of these gardens, the researchers relied on genome sequencing provided by the U.S. Department of Energy Joint Genome Institute (JGI) and support from Roche Applied Science's 10 Gigabase Grant Program to understand the unique roles of fungi and bacteria. In addition to sequencing the genome of Leucoagaricus gongylophorous, the fungus cultivated by leaf-cutting ants, the researchers looked at the genomes of entire, living garden communities.

"We really tried as thoroughly as possible to characterize the biomass degrading enzymes produced," Aylward says. "Identifying all these new enzymes really opens the door to technological applications, because we could potentially mix and match them with others that we already know about to achieve even better biomass degradation."

In a symbiotic relationship, L. gongylophorous provides food for the leaf-cutter ant Atta cephalotes by developing fruiting bodies rich in fats, amino acids and other nutrients. To fuel production of these fruiting bodies, the fungus needs sugar, which comes in the form of long cellulose molecules packed inside the leaf clippings the ants deliver. To get at the sugars, the fungus produces enzymes that break the cellulose apart into glucose subunits.

After sequencing the L. gongylophorous genome, the researchers noticed that the fungus seemed to be doing the lion's share of cellulose degradation with its specialized enzymes. However, they also realized that it was by no means working alone: in fact, the gardens are also home to a diversity of bacteria that may help boost the fungus's productivity.

"We think there could potentially be a division of labor between the fungus and bacteria," says Garret Suen, co-author of the study and a UW-Madison assistant professor of bacteriology and Wisconsin Energy Institute researcher.

The researchers have a few leads in their investigation of the mysterious role of bacteria in leaf-cutter ant communities, which they are pursuing in collaboration with JGI. In addition to providing nitrogen and key vitamins, the bacteria appear to help the fungus access energy-rich cellulose by breaking apart other plant polymers that encase it, such as hemicellulose.

Accessing and deconstructing cellulose is also the goal of GLBRC researchers, who want to ferment the stored sugars to ethanol and other advanced biofuels. Enzymes such as those of the leaf-cutting ants' fungus specialize in breaking down leaves, but understanding how they work in the context of the ant community could help researchers create similar methods for processing cellulosic biofuel feedstocks, such as corn stalks and grasses.

The researchers are discovering, however, that both the beauty and the challenge of the leaf-cutter ant garden lie in its complexity. A peek into UW-Madison's resident colony in the Microbial Sciences Building reveals a metropolis of brown insects bustling around the pale, pitted surface of the fungus garden, many with leaf sections held aloft. The strong resemblance to a small city drives home the point that energy production in such a meticulously coordinated system would be difficult to replicate in a lab or a bio-refinery.

"In an industrial setting, you need a system that's reproducible, sustainable, controlled -- and that produces a consistent level of ethanol," Suen says.

A potential alternative to re-creating these natural processes is to extract, replicate and purify biomass-degrading enzymes synthetically. New enzymes could be added to known combinations and tested for their ability to break down biofuel feedstocks. However, this process can be time-consuming and costly.

To put their findings in perspective, the researchers plan to study other insects in addition to ants, including certain species of termites and beetles, which also act as gardeners in fungal communities. They hope that a better understanding of these complex systems will help them share their biomass-degrading secrets with bioenergy researchers.

"It's difficult to think that we can actually find a process that improves on nature," says Aylward, "so it probably makes sense to learn from it."

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/krKSHJOiOjA/130614125647.htm

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Iran's new president seeks 'constructive interaction'

TEHRAN, Iran (AP) ? Just weeks after Mahmoud Ahmadinejad's election victory in 2005, Iran's top nuclear negotiator Hasan Rowhani stepped down from the post after quarrelsome meetings with the new president.

The decision cemented Rowhani's reputation as a moderate who rejected Ahmadinejad's combative approach in world affairs in favor of the more nuanced philosophy of Ahmadinejad's leading political foe, former President Akbar Hashemi Rafsanjani.

Rafsanjani was rejected by Iran's election guardians from Friday's presidential ballot. But for many reformists and liberals in Iran, the 64-year-old Rowhani is somewhat of a mirror image of the elder Rafsanjani by reflecting his outlook that Iran can maintain its nuclear program and ease tensions with the West at the same time.

Rowhani was declared the president-elect on Saturday after winning 50.7 percent of the more than 36 million votes cast. He takes office in August.

"Rafsanjani was really the only choice to re-energize reformists," said Rasool Nafisi, an Iranian affairs analyst at Strayer University in Virginia. "Rowhani only got their support because he is seen as Rafsanjani's man and a vote for Rowhani was a vote for Rafsanjani."

This deep connection between the two men could give Rowhani's presidency a dual nature: Rowhani as the public face and Rafsanjani behind the scenes as its powerful godfather and protector.

Although all key policies such the nuclear program are directed by the ruling clerics, the alliance with Rafsanjani may give Rowhani more latitude to put his stamp on Iran's negotiation tactics with world powers after four rounds of talks since last year have failed to make any significant headway.

At campaign rallies, Rowhani pledged to seek "constructive interaction with the world" that includes efforts to ease Western concerns about Iran's program and lift punishing international sanctions that have pummeled the economy. The West and its allies fear Iran could be moving toward development of a nuclear weapon. Iranian officials, including Rowhani, insist that the country only seeks nuclear reactors for energy and medical applications.

"We won't let the past eight years be continued," Rowhani told a cheering crowd last week in a clear reference to Ahmadinejad's back-to-back terms. "They brought sanctions for the country. Yet, they are proud of it. I'll pursue a policy of reconciliation and peace. We will also reconcile with the world."

Rowhani ? the only cleric in the six-candidate presidential field ? started religious studies at a teenager. He soon established himself as an outspoken opponent of the Western-backed shah, traveling frequently for anti-monarchy speeches and sermons that caught the attention of Ayatollah Ruhollah Khomeini, the eventual leader of the 1979 Islamic Revolution.

Rowhani later graduated from Tehran University with a law degree in 1972. He then went abroad to Glasgow Caledonian University for a master's degree in legal affairs, according to his campaign biography.

While outside Iran, the stirrings of the Islamic Revolution were growing stronger. Rowhani returned to Iran and stepped up his denunciations of the shah, but fled the country to avoid arrest. He then joined up with Khomeini, who was in self-exile in France, and the rest of his inner circle, including Rafsanjani.

After the revolution, Rowhani rose quickly with various roles, including reorganizing the military, serving in the new parliament and overseeing the state broadcaster, which became a valued mouthpiece for Khomeini.

He strengthened his ties to Rafsanjani during the 1980-88 war with Iraq and, later, as Rafsanjani's top national security adviser during his 1989-97 terms. Rowhani continued the role with reformist President Mohammad Khatami, who also appointed Rowhani as the country's first nuclear envoy.

Rowhani took over the nuclear portfolio in 2003, a year after Iran's 20-year-old nuclear program was revealed. Iran later temporarily suspended all uranium enrichment-related activities to avoid possible sanctions from the U.N. Security Council.

Ahmadinejad strongly opposed any such concessions and deal-making. He also had carry-over friction with Rowhani, who backed his mentor Rafsanjani against Ahmadinejad in the 2005 race.

Rowhani resigned as nuclear negotiator and head of the Supreme National Security Council after a few testy postelection meetings with Ahmadinejad.

In his campaign stops, Rowhani had been careful not to directly confront authorities over crackdowns since Ahmadinejad's disputed 2009 election. But Rowhani was seen as clearly siding with Ahmadinejad's reform-minded opponent four years ago, Green Movement leader Mir Hossein Mousavi, who was placed under house arrest in early 2011 along with fellow opposition candidate Mahdi Karroubi.

Taking a page from Mousavi's color-branded campaign, Rowhani adopted purple for his run for the presidency. It also brought some backlash, including several supporters arrested at a rally that brought cries from the crowd for the release of Mousavi and Karroubi.

At Rowhani's final campaign event earlier this week, chants rang out: "Love live reforms."

___

Murphy reported from Dubai, United Arab Emirates.

Source: http://news.yahoo.com/irans-rowhani-seeks-constructive-interaction-023417245.html

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Major Nelson takes Xbox One questions, says banned users will 'absolutely not' lose games

E3 is over, but Microsoft still has a long way to go to answer questions from gamers about its new Xbox One console, particularly when it comes to the effects of DRM. Director of Programming of Xbox Live Larry Hryb aka Major Nelson takes on the most upvoted ones from posters in Reddit's games section in this video interview with Chloe Dykstra. One question that seems to have a clear answer is whether banned users will lose access to any games they've activated, as he stated "Absolutely not, you will always have access to the games you purchased." That goes against a previous response from the Xbox Support twitter account, although that may have been the result of confusion between the Xbox One and Xbox 360 policies. A question with no satisfying response yet however, is what gamers can expect years down the road if Xbox One's authentication servers are shut down. Major Nelson followed up with a response in the comment thread that "I'll get the real answer, I just don't know it yet."

Interestingly, the question he wished more people would have asked is about the "family package" and, we assume game sharing with a single account, after previously bringing up its cloud library as one upside to the new DRM setup. Tracking back to the original debut's focus on the console's HDMI input and TV overlays he mentioned using snap mode to watch TV while gaming, or getting Xbox Live notifications and jumping "instantly" to a game while watching TV. A similar crowdsourced interview was planned with the PlayStation team, but cancelled. Major Nelson says he will address more questions leading up to launch and is planning an ask me anything session later, so keep your (many) inquiries at the ready.

Filed under: Gaming, HD, Microsoft

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Source: Reddit, YouTube

Source: http://www.engadget.com/2013/06/15/major-nelson-takes-xbox-one-questions-says-banned-users-will-a/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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